Yuki Threads

In 2010, Mitch and Lani walked into my studio with a 6 pack of beer and said, "we need a logo". Months earlier, they'd started making hoodies in their kitchen for their friends at Mt. Buller. Orders kept coming in and they kept selling out. In a couple of days, I drew the Yuki yellow bird which can now be spotted on beanies, jackets, shirts and stickers on mountains all over Australia.

A decade later, Yuki has grown to become one of, if not the most respected snow apparel company in Australia. They've built a passionate community who follow them as they work hard to show the industry that you can product high-quality gear that doesn't fuck the planet.

Luke and I still catch up regularly about product, design and strategy.