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Posts Tagged with “Digital Design”

Post 32: Design Update

We’re exploring a product idea that helps you tell your professional story and/or communicating your professional value on mobile devices. For a designer, this might include links to your work on services like Behance, Dribbble & The Loop, your Instagram account and work history etc. Obviously everyones value and story differs greatly.

3 months ago, the idea was that everyone’s story would be like a deck of cards with a ‘face card’ showing an overview of your profile and then you’d have a card for each job, or service you used etc. Something like this mockup.


Over the weekend I sat down to take a closer look at how we might design the product to give people the best browsing experience when looking through a collection of peoples stories.

The solution I came up with is below.

You would swipe left or right on your phone to change profiles and up and down to go deeper into their story.

The ‘card’ UI element has been semi-replaced by a ’tile’ type element, similar to Pinterest.

So far the feedback has been strongly in favour of this design, although there is a lot more testing to do.

We like the idea that a customer can drag tiles around to create their own hierarchy. We also like the idea that we can partner with services like Youtube or Behance or GitHub to create custom tiles that people can add to their profile.

We are hoping to get some version of this design into the build we launch with (end of May , 2014).




Post 26: Prototype Customer Test

Have you ever looked through someones LinkedIn profile on a phone? We filmed the experience a month or so ago. It wasn’t great, mainly because there is a lot of text.

Last week I hacked together an interactive mobile prototype by uploading .png’s made in Illustrator to

You can get the prototype on your phone now by clicking this link:

A friend (@LeishaMuraki) filmed herself using the prototype for the first time.

These kinds of videos are gold. Just watching where she tries to touch the screen and hearing what she things parts of the interface do are incredible valuable.

Post 13: Connecting in a network

While talking to people over the last month, on of the most common things I hear people say when talking about the LinkedIn network, is how the whole ‘connecting thing feels gross and cheap.’

I know what they mean and you probably do too.

Being connected to someone or not is a vital part of the LinkedIn business model. If you’re not connection the person (or opportunity) you want, then they can charge your for the privilege.

Up until this point I hadn’t given much thought about how customers might connect with one another in this new network – or if they even need to.

But out of interest I looked at my own apps and did a quick audit.

It seems most allow their customers to connect in one of two ways:

  1. Following & Subscribing
  2. Connecting through a request which requires approval

(It’s worth noting all allow different levels of ‘open information’ before you need to connect or follow someone).



There have been conversations this week about the architecture of the network and comments about Pinterest.

• Could you follow someones profile/career like you follow a board on Pinterest?

• Could you ‘pin’ people into buckets like you do with images on Pinterest.

• What happens to your network if you replace connecting with following?

• Of you take the connecting out of LinkedIn and replace it with following, does the product have as much or any value?

These all seem like important questions to consider while we move forward with development.



All I can say at this stage is that the Twitter, Youtube & Instagram ‘follow’ pattern feels like a more human way of doing things. It’s less about who you’re connected too and more about who you’re interested in.

If you’ve ever designed a product, you’ll  know that this one idea has a huge and dramatic effect on the entire network so it’s something that will command a lot more time.

The answer to this question will of course come from thinking about what the problem is the app is solving and which connection method, if any, helps the customer solve that problem the best.


(This is the 13th post in a series as I explore some digital product ideas for 30 days. All my work is being published here on my blog. Click here to read the other posts, scroll down.)