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Post 27: Build, Measure, Learn, Repeat

We are attempting to build a product that helps people tell their professional story on mobile devices. We’ve been working on it for a couple of months.

A few weeks back I wrote about what happens when you try and solve all the problems of a product at once – the business model, the mobile interface, the desktop interface, the company log in, the individual log in, etc. etc.

Basically I was trying to do too much.

The focus since then has been to design & build prototypes that mimic an experience that we think could be valuable for individuals and then showing them.

(You can watch the first prototype test here).

The video above is of the second prototype in use, and yesterday we shipped a third version (you can install it on your iPhone from this link

So far the feedback has been… meh.

No one has turned around and demanded we build this product. No one has bought a round of shots in celebration. There have been no high-fives.

“This is interesting, there is something in it…” is the best and most consistent feedback we’ve been getting. Oh and “This looks like Twitter.”

Untitled-1At the moment the whole app is based on exploring someone ‘cards’. Above are examples of the first card you might see from user. Surprisingly to me, while the first card looks horrible, the feedback has been that it is most interesting and potentially useful.

This is a tough point in the product development cycle. You have to keep making calls often based on gut instinct, whether you keep exploring or change tack and look at something else.

Right now, we think we need to keep pushing.

Tony & I really want a place to tell our stories online, so at least we know we will have two customers.

Oh – and this is actually live. You can sign up and create a card right now. It looks like crap, but we don’t mind. Go here —> http://c-deck.herokuapp.com/

Photo 16-04-2014 11 17 25 pm

 

 

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