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Post 15: 4 Questions

There are four questions that I think any one who runs a business needs to be able to answer:

  1. Who are your customers?
  2. What problem(s) are you solving for them?
  3. How are you solving the problem(s)?
  4. Why these customers and this problem(s)?


Arguably the 4th question is the most important, but theres another whole post in that.

With my latest work on this new product, I’m still going through the processes to figure out the clear answers to all of these.

At my other ventures, Positive Posters & Sex, Drugs & Helvetica, we have very clear answers to these questions. I’m not at that point yet with my recent work.

Photo 3-03-2014 10 15 12 am


This sketch roughly shows where I think I am at with each of the questions.

To move the first 3 questions along more quickly, I’ll be interviewing potential customers this week to learn more about their professional lives, their pain points and hopefully narrow in on some solutions.

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