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On a Shelf

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Five months ago Tony (@adeperio) and I started working on a product to solve a problem we both had. We weren’t happy with the LinkedIn experience and knew a lot of people who agreed. We formed a point of view that professional story telling was broken and needed to be improved.

Since February we, wrote 44 blog posts, did countless customer interviews, flew to America and met with people from IDEO, Betaworks, Expa, Designer Fund & Emergence Capital & launched a mobile app prototype.

Almost everyone agreed that the problem was a real one, someone put it this way: “There are 1 billion people on Facebook and 250 million on LinkedIn. The difference we call ‘The Ungraphables'”.

Tony and I worked on this in our spare time by the end of June, we both needed some time off for the project to reset.

For now, we’re putting it on hold. We uncovered lots of good insights and came up with some interesting solutions, but nothing that really stuck.

Below are some of the more significant or interesting blog posts. We’re still both really interested in the problem and are more than happy to talk more about. Lots of people are playing in this space and we will be keeping a keen eye on them.

For what it’s worth, I think this idea which didn’t get published was really interesting. Hiding your profile behind a button that you could ad to you existing site (mock up here).

 

(Post 44) – .GIF mock-up focused on projects

(Post 43) – Video of a stripped back UI

(Post 41) – .GIF Simple one screen story

(Post 39) – .PNG Simplifying the interface

(Post 38) – Video example of a professional story in a .GIF

(Post 33) – Customer interview insights

(Post 32) – .PNG New interface concept

(Post 27) – Video of a user test 2

(Post 26) – Video of a user test 1

(Post 24) – Video of a prototype

(Post 23) – Defining ‘Professional Value)

(Post 20) – Comparing people

(Post 18) – Telling your story in 5 cards

(Post 17) – The marketplace / competitors

(Post 5) – Graphic designer resume survey

(Post 4) – Verified information

(Post 1) – Connecting the dots

UPDATE: The day I published this, LinkedIn announced a new profile re-design on their blog. http://blog.linkedin.com/2014/07/28/new-mobile-profile/

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